Design Days 2013

Bruxelles, 26 Settembre 2013

L'edizione dei Design Days di quest'anno si è focalizzata sugli strumenti, le politiche e i finanziamenti per lo sviluppo di strategie sul design e la loro applicazione attraverso il settore pubblico.

L'obiettivo dell'evento è di fornire agli stakeholder un'occasione per discutere sulle iniziative relative al design a livello locale, regionale, nazionale ed europeo e sullo sviluppo del settore pubblico e dei servizi ad esso collegati, mantenendo il focus sulla dimensione regionale.

I Design Days 2013 rappresentano un'opportunità per i partecipanti di operare come facilitatori delle regioni nell'applicazione di strategie sul design.

17 Regioni europee, in collaborazione con la rete ERRIN, hanno partecipato e supportato l'organizzazione dei Design Days 2013. A questa pagina è disponibile una panoramica generale sulle iniziative e le idee relative al design intraprese dalle regioni partecipanti.


Programma "DESIGN DAYS 2013
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26 Settembre 2013

Presso Parlamento Fiammingo, Rue Ducale/Hertogstraat 6, 1000 Brussels

9.00 - 9.30     Saluti di benvenuto e registrazione

9.30 - 9.45     Discorso di apertura di Jan Peumans, Presidente del Parlamento Fiammingo

9.45 - 10.00   Presentazione dei Design Days di Richard Tuffs, Direttore rete ERRIN

10.00- 11.00  Keynote speech

10.00 - 10.20 Keynote speech  - Antti Valle, Policy officer, Commissione Europea, DG Impresa e Industria, Innovation policy for Growth Unit

10.20 - 10.40  Anne-Marie Boutin, Presidente di APCI (Agency for the Promotion of Industrial Design)

10.40 - 11.00  Isabelle Roig, Presidente di BEDA (Bureau of Europen Design Associations)

11.00 - 11.30  Pausa caffè

11.30 - 13.00  Ogni sessione mostrerà esempi di strategie e iniziative legate al design e il modo in cui implementarle a livello pratico

- Improving the public sector: use design!

(
Ingrid Vanderhoudt, Design Flanders: Website “the world of Nestor”

Design Flanders promotes design and designers in Flanders and abroad by exhibitions, a magazine and other initiatives, and through advice and matching to companies and the public sector, local authorities. The interactive website “the world of Nestor” presented here is an example of a social design tool, mainly meant to help local government to create a better world for their elderly citizens.

Isabelle Verilhac, la Cité du design: Integrated Design for All in Living Lab (IDeALL)

The Cité du design, France, is a Public Institution of Cultural Co-operation (EPCC) Cité du design – Higher School of Art and Design. It functions as a platform of higher education, research, economic development and promotion of art and design. The platform is unique as it connects two user-centred communities – Living Labs and Design for All professionals – and supports communities in building their public policy thereby increasing the competitiveness of companies through the use of design.

Gavin Cawood, National Centre for Product Design & Development Research: Design Management Europe Award

A UK university based design research centre focused on design, and undertaking a balance of enterprise, knowledge transfer and research projects. They work for and with both industry and regional governments to push the boundaries of how design is used for increased competitiveness in the private sector or to drive innovation in the public sector. At Design Days 2013, the Design Management Europe (DME) Award and the insights gained for the effective management of design in both the private and public sector from over 600 entries to the award since 2008 will be presented,  in addition to raising awareness of the award programme itself.

Jørgen Henningsen, Holstebro Municipality: “The good kitchen” project

Brian Jacobs, Staffordshire University: Urban community regeneration

Staffordshire University, UK, uses an explicitly service design approach in urban community regeneration including working on a social housing project with EPIC Housing, Stoke-on-Trent. The service design method has also been applied in other local urban regeneration projects, using a cultural matrix approach.)


- Improving the public and private sector through the use of design


(Stéphane Simon, le Lieu du desgin

In France, Le Lieu du Design’s ambition is to make industrial design and eco-design strategic development tools by favoring their integration in corporate innovation processes.  Le Lieu du Design is also an instructional space for exhibitions, documentation, research and encounters open to the general public. Lastly, Le Lieu du Design wishes to raise public awareness of the implications of design on our daily and future environment.

Renato Mattioni,, Monza and Brianza Chamber of Commerce: “Il passaporto del mobile”

Brianza, Italy, is the most active furniture district in the world and boasts a density of six firms per square kilometre, specialized in woodworking and furniture manufacturing. The initiative ‘Il passaporto del mobile’ showcases how smart technologies can be used to promote and protect products all over the world, in this case furniture made in Italy.

Lilijana Madjar and Tina Pezdirc Nograšek, Regional Development Agency of Ljubljana Urban Region

The Regional Creative Economy Centre of Ljubljana Urban Region, Slovenia, supports creative industries, especially design, which has untapped potential in the region. They will present some of their activities over the last couple of years, including new models to support designers and a special focus on service design leading to the implementation of services within healthcare and sustainable transportation.

Vittorio Simoncelli, Sviluppo Basilicata: Matera Design System

Sviluppo Basilicata will present the Matera Design System including the project for International School of Design in Matera. The School of Design can be characterized as a hub, combining specific courses related to design, design and prototyping with those related to a school for entrepreneurship. The school aims to consider the craft as a model of widespread entrepreneurship and to spread the local crafts focusing on the specific local diversification in the educational and professional offer. The Matera Design System is based on four main topics: sustainability, technological solutions and innovative education, integration of systems and integration of activities.

Margit Wolf, Stuttgart Region Economic Development Corporation: WRS Creative Business Unit

The aim of WRS Creative Business Unit, Germany, is to promote the Stuttgart region as a high-quality design location with excellent designers and to enhance the knowledge about professional design within industrial enterprises. The initiative is a good example of a bottom-up network that was created on request by creative professionals 16 years ago. The 16 years of existence has given the WRS Creative Business Unit a high expertise in cluster management, development of regional creative industries, communication strategies and cooperation projects.

Veit Haug, Stuttgart Region Economic Development Corporation (WRS), Creative Business Unit)

13.00 - 14.30  Networking lunch

14.30 - 16.00  Workshop interattivi progettati per coinvolgere i partecipanti. I partecipanti attesi saranno, dunque, stakeholder che operano già o che intendono operare nel settore del design a livello locale o regionale e con finalità strategiche o pratiche.

- Integrating design into innovation policies - Organizzato da Anna Whicher, Design Wales, "SEE platform"

- From the Arnhem Fashion District to the broader issues of the Creative Economy - Organizzato da professionisti del design della Città regione di Arnhem Nijmegen

16.00 - 16.30  Chiusura della sessione
(Commenti di chiusura di Tzelina Makrantonaki, Vice-Governor della Regione Macedonia centrale per Extraversion, Innovation e New Technologies.



Per ulteriori informazioni visitare il sito www.eudesigndays.eu